Now that location-based check-ins have more than proved their usefulness, LBS providers are coming up with new ways to expand the concept. One such provider, Booyah, has done just that by introducing product check-ins for its popular MyTown app.
Using your phone’s camera, you can now scan barcodes of real-world products to unlock points and earn exclusive virtual items, creating a game out of real life items. Of course, the real advantage is the product tie-ins that Booyah and its partners can now promote. This creates a powerful opportunity to build in a unique rewards program. MyTown’s location-based features attracted many retailers and consumer brands that wanted to weave their brands into the app, and with product check-ins, companies have a brand new channel to connect with consumers by creating campaigns that drive users to interact with real-world products.
“It’s a holy grail for marketers and brands to have their target audience actually hold their products in their hands,” said Keith Lee, CEO of Booyah. “It’s as close as you will get before point of sale. Not to mention that a consumer’s product check-in history is invaluable data.”
MyTown has long been one of the most innovative in terms of the LBS concept in my opinion. MyTown is actually the largest location-based app with more than two and a half million active users, yet doesn’t receive the recognition it deserves. While Foursquare and Gowalla seem to be the darlings of the media, MyTown is quietly cleaning up. With innovative new features like product check-ins, it’s easy to see why.
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